Ritual Expands Retail Reach to Costco with Essential Prenatal

A Certified B Corporation leading in women’s health, Ritual has expanded the retail footprint of its Essential Prenatal Multivitamin with a nationwide debut at Costco warehouses.

The supplement will be available at all Costco warehouses nationwide by August 10. Club members can purchase a 2-pack (2-month supply, 120 capsules) for $48.99. It’s also accessible for same-day delivery via sameday.costco.com.

Women’s reproductive health has emerged as a critical investment area for major retailers who are prioritizing clinical validation over marketing claims, Ritual said.

“For a decade, we’ve challenged the industry to stop treating women’s health as an afterthought by investing in clinical trials and traceable ingredients,” said Katerina Schneider, founder and CEO of Ritual. “Today, the market is finally waking up to the vital importance of this category and our nationwide expansion at Costco is a testament that prioritizing women’s health drives category-defining growth.”

Backed by its own human clinical trial and formulated with 12 key nutrients to support the unique needs before and during pregnancy, Ritual’s Essential Prenatal contains omega-3 DHA, choline, and bioavailable methylated folate to support fetal brain development, as well as D3, K2, magnesium, and boron to support bone health.

The product also features a patented delivery technology that includes a nested, delayed-release capsule designed for optimal nutrient absorption and gentle digestion.

A randomized, controlled clinical trial published in Frontiers in Nutrition showed Essential Prenatal helped minimize levels of unmetabolized folic acid (UMFA) in pregnant individuals while maintaining adequate folate status. 

Ritual has committed $5 million dollars to complete clinical trials for its entire product portfolio by 2030. The brand has completed five clinical studies, three of which are published in peer-reviewed journals, including: Essential for Women 18+, Essential Prenatal, Sleep BioSeries, HyaCera, and most recently, its Essential Postnatal.